JQ Digital Christmas Logo

Content that Ignites: Dive into our library of eye-opening articles

JQ Digital Articles Featured Image

Unleash your intellectual firepower with our curated collection of in-depth articles.

SPEAK TO US

    A Quintessential Digital Strategy

    A Quintessential Digital Strategy

    With over 20 years of digital marketing experience, our challenge was to find a way to ensure effective digital marketing – in other words: find a way to ensure that our clients’ message and brand realises its online potential. We’ve done that, and more!

    Advantages of Using Instagram for Business

    Advantages of Using Instagram for Business

    By far the most successful social media platform for posting and sharing visual content is Instagram. Starting off as an exclusively social app with roughly 30 million users in 2010, Instagram has evolved into a giant in the digital landscape.

    Five Essential Email Marketing Tips

    Five Essential Email Marketing Tips

    With 77% of consumers preferring to receive marketing content via email, the power of email marketing cannot be ignored. This said, it pays to do it right. After all, the point of email marketing is to boost click through and conversion rates. Paying attention to the following essential tips can leverage your email marketing campaign and boost your bottom line.

    Social Media Marketing: 5 Ways Hotels Can Benefit

    Social Media Marketing: 5 Ways Hotels Can Benefit

    It’s a well-known fact that more than 60% of internet users research online travel before they make a booking or purchase travel plans. What’s more, internet bookings are increasing at a rate of 50% every year, making it vital for hotels to include online marketing strategies.

    How to Have an African Christmas on Social Media

    How to Have an African Christmas on Social Media

    There is so much happening at a game farm, lodge, hotel, resort or guest house on any given day that it can be very difficult to write new, original content on a daily basis. This is no different during the Christmas period…

    Specialist Hospitality Marketing Services

    Specialist Hospitality Marketing Services

    We pride ourselves on making hospitality digital marketing personal. Each aspect of your campaign is designed to appeal to a range of factors that make your establishment great: it’s not just about the rooms the guests will be staying in, it’s about the destination, the fun, the service – it’s about the possibilities.

    Why Having a Presence on LinkedIn Works

    Why Having a Presence on LinkedIn Works

    If your company hasn’t considered LinkedIn, it’s missing out on opportunities to increase brand loyalty, fortifying employee engagement, and building business.

    #Fail: Three Social Media Disasters

    #Fail: Three Social Media Disasters

    Professional social media management can make a huge difference between your business’ successful online marketing campaign and a social media disaster.

    Social Media: The Key to Any Marketing Campaign

    Social Media: The Key to Any Marketing Campaign

    Marketing on social media not only improves your business’ visibility, it also helps build lasting relationships with customers. Maintaining your profile, promoting pages and updating content is key to an effective marketing campaign.

    Take Control of Your Digital Marketing

    Take Control of Your Digital Marketing

    Too many businesses are aware of digital marketing, but not how to use it to its maximum potential. That’s why it makes sense to use an expert digital marketing agency.

    Social Media: A Way of Life, and We Live It!

    Social Media: A Way of Life, and We Live It!

    Because we live social media we understand what customers are looking for and the best times to post to make a significant impact; it can make all the difference to your business!

    When Digital Marketing Goes Wrong…

    When Digital Marketing Goes Wrong…

    Digital marketing uses the latest technological platforms to reach the customers that traditional forms of marketing, such as flyers, banners, and radio adverts, can’t even hope to attract.

    The Beauty of Social Media Marketing: it’s Next Level!

    The Beauty of Social Media Marketing: it’s Next Level!

    With technology today, you can quickly and easily position your company as the answer to your potential customers’ dreams: social media marketing gives you the opportunity to expose your products to people interested in these very products.

    Social Media Means Better Customer Service

    Social Media Means Better Customer Service

    On social media, a timely reply to a comment or a small gesture through a mention can go a really long way to making sure that a brand’s reputation and image remains untarnished on the Internet.

    3 Things You didn’t Know About LinkedIn

    3 Things You didn’t Know About LinkedIn

    Everyone knows that LinkedIn packs a punch. With over 450 million users, over 1 billion endorsements, and 2.1 million groups it would be foolish not to wonder what the fuss is about.

    Light the Fire to Your B2B Social Media Persona

    Light the Fire to Your B2B Social Media Persona

    While most companies believe that the B2B marketplace is a vastly different space, there are numerous elements of social media that simplify B2B marketing. Here’s a look at three things you can do today to vastly change your approach to B2B marketing on social media.

    The Danger of Ignoring Negative Posts

    The Danger of Ignoring Negative Posts

    One response to negative feedback is to ignore the negative posts on social media, but to do so can bring huge reputational damage to your business.

    Do You Have Time For Social Media Management?

    Do You Have Time For Social Media Management?

    Social media is a fast moving world, and trends come and go at regular intervals. Keeping up with the latest social media trend takes time, knowledge and understanding. If you keep doing the same things on social media year after year, it will soon look dated, and that’s bad news for your business.

    The 3 Most Powerful B2B Social Media Platforms

    The 3 Most Powerful B2B Social Media Platforms

    It’s hard to imagine our world today without social media. Advances in mobile technology, with a corresponding reduction in prices, have meant that more people than ever before have access to powerful smart phones, and this in turn has led to a huge increase in the number of people using social media platforms.

    Facebook: A New Look

    Facebook: A New Look

    Tell us what you think: does this new look work for you and your business’ social media marketing?

    Bad Social Media Advice

    Bad Social Media Advice

    Knowing what to do to get the most out of your social media marketing is important. Not doing the wrong things is even more important. Here’s some of the worst advice about Social Media Marketing.

    Why We Love Social Media Marketing

    Why We Love Social Media Marketing

    If you’re sitting on the fence when it comes to choosing the social media marketing path, we can safely tell you that there are significantly more reasons for you to go down that road than to avoid it.

    Need Leads? Step Right Up!

    Need Leads? Step Right Up!

    Social Media marketing is a very competitive environment, but it holds enormous possibilities and success when done right and optimally.

    Social Media Marketing: 5 Reasons Why

    Social Media Marketing: 5 Reasons Why

    There is plenty of evidence to suggest that if you are still thinking about investing in social media marketing, you should stop thinking and just do it!

    Social Media Training

    Social Media Training

    Whether through their personal profiles or as part of the official brand profile, every member of your firm or business has a role to play in your brand’s social media image.

    Social Media Guidelines

    Social Media Guidelines

    With everyone working together to promote the company, you’ll be harnessing the true power of social media.

    Transform Into a Social Business

    Transform Into a Social Business

    The level of interaction possible on social media along with the versatility of different kinds of media that can be used on it makes this one of the best ways to communicate with your customers and prospects in unique ways.

    Boost Your Business: Facebook Marketing

    Boost Your Business: Facebook Marketing

    With over a billion people enjoying its services, Facebook is the biggest social media platform out there. For a brand, it offers unbelievable opportunities to tap into a massive customer base in an interactive way.

    Facebook: Like More, Share More

    Facebook: Like More, Share More

    More content means more views, more engagement and more shares with friends and the world. Now Facebook has made it even easier to share the awesome stuff you want your friends to see!

    Effective Social Media Strategy

    Effective Social Media Strategy

    The need to hire a social media marketing agency to conceptualise, create and execute a comprehensive social media strategy should be the number one priority for brands trying to enhance their online presence.

    Instagram: Time to Join the Visual Revolution?

    Instagram: Time to Join the Visual Revolution?

    It was revealed yesterday by digitaltrends.com that Instagram has reached 500 million active users, of whom 300 million use this digital platform at least once a day. These are staggering numbers in anyone’s language.

    5 Reasons why your Hotel should hire a Digital Marketing Agency

    5 Reasons why your Hotel should hire a Digital Marketing Agency

    The accommodation industry is one of the most competitive all around the world. Globally, it is expected to hit the 550 billion USD mark in 2016, which is about 100 billion more than it was five years ago. Anyone in the hotel industry intending to take their fair share of this huge sum of money has to consider perfecting their marketing strategies.

    A top design expert says Instagram’s new logo change is ‘insignificant’

    A top design expert says Instagram’s new logo change is ‘insignificant’

    Five years after Instagram first launched, the photo sharing app has a new logo.

    Design expert Steven Heller doesn’t have many strong feelings about it.

    “Like anything that has been familiar, it’s hard to get used to a new mark,” Heller, an author and former art director at the New York Times, tells Tech Insider. “But this seems to be as minimal as you can get, and to most eyes the refinement is insignificant.”

    5 Ways Hotels Can Benefit from Social Media Marketing

    5 Ways Hotels Can Benefit from Social Media Marketing

    It’s a well-known fact that more than 60% of internet users research online travel before they make a booking or purchase travel plans. What’s more, internet bookings are increasing at a rate of 50% every year, making it vital for hotels to include online marketing strategies.

    THREE SOCIAL MEDIA DISASTERS

    THREE SOCIAL MEDIA DISASTERS

    Social media channels are powerful marketing tools that can help a company interact with their customers and stay competitive.

    WHAT’S TRENDING ON SOCIAL MEDIA?

    WHAT’S TRENDING ON SOCIAL MEDIA?

    There is much discussion on what lies ahead for marketers, especially as social media platforms continue to become the focus of businesses and organisations of all sizes.

    Are Facebook likes worth anything really?

    Are Facebook likes worth anything really?

    Facebook is a formidable force in the social media marketing world. Commanding nearly 1.5 billion active users, this social networking giant is considered one of the biggest online platforms on which to advertise.

    SHOULD YOU PAY TO GET BETTER SOCIAL MEDIA RESULTS?

    SHOULD YOU PAY TO GET BETTER SOCIAL MEDIA RESULTS?

    You can do social media for free, right? Not if you want to get social media results! Why is this? Let’s take a look.
    According to Cisco’s Visual Networking Index, by 2018, internet traffic will be more than three times what it was by the year 2013.

    Digital Marketing in a Nutshell

    Digital Marketing in a Nutshell

    For those who’re just entering the world of marketing, whether as a business owner or a professional, digital marketing can be a confusing, convoluted world.

    TO TWEET OR NOT TO TWEET?

    TO TWEET OR NOT TO TWEET?

    TO TWEET OR NOT TO TWEET?

    That is the question that has haunted businesses ever since Twitter became the social media phenomenon that it is.

    3 SEO SECRETS

    3 SEO SECRETS

    There are many things that you will find openly on the Internet about search engine optimisation (SEO), and there are many things that you can find with a bit of digging.

    Social Media marketing in Gauteng

    Social Media marketing in Gauteng

    Localised social media marketing in Gauteng, is the next big thing for businesses who are trying to get noticed amongst the local population.

    3 GREAT FACEBOOK MARKETING TIPS

    3 GREAT FACEBOOK MARKETING TIPS

    You probably already know that when it comes to social media, Facebook leads the pack. It makes sense that your marketing efforts should be focused on…

    HOSPITALITY MARKETING

    HOSPITALITY MARKETING

    The hospitality industry is one that depends on image to exist. Without keeping up as premium an appearance as possible, a hospitality business will struggle to survive in the heavily competitive accommodation and leisure sphere.

    #Hashtag #socialmedia #what?

    #Hashtag #socialmedia #what?

    The hashtag seems to be invading every aspect of our online lives, appearing throughout social media platforms where they are searchable – and sometimes even where they’re not.

    “Are we doing social media well?”

    “Are we doing social media well?”

    We’ve reached the point where social media is becoming the first port of call for people to find businesses they need. You might say, “yes, but people will Google it first” – true, but Google pulls the information about you from your website and social media!

    “Facebook blocked me!”

    “Facebook blocked me!”

    Business as usual becomes business unusual very quickly when you try to log into your Facebook account – and you can no longer use the network.

    Valentine’s Day

    Valentine’s Day

    Valentine’s Day is just around the corner – it’s hard to believe that it’s only a month away now! While we should be preparing for it already, we know that it’ll be in the back of everyone’s mind until just before the day. There are ways to make a success of Valentine’s Day, though, regardless of how much or little time you have to prepare for it. Here are some of our suggestions for making the best of the most romantic day of the year on social media.

    Homegrown world class Social Media consulting in Gauteng

    Homegrown world class Social Media consulting in Gauteng

    Are you looking for an agency that has worked in multiple countries, in a variety of environments, and knows all about social media marketing in Gauteng? They will have the bandwidth you need to handle your social media efforts and, going by their past record, will do an extremely good job. JQ Digital fits the bill; no wonder people like Sheraton, Hyundai, Nissan and The Gideons work with this top-class Gauteng agency.

    Five common misconceptions about Social Media marketing

    Five common misconceptions about Social Media marketing

    Social media marketing ideas and concepts are everywhere with experts imploring you to implement what they feel is the right path! Can you really trust their advice? We decided to cut through the fog of advice and shed some light on the reality behind the most common misconceptions about social media marketing.

    What is social media management?

    What is social media management?

    We live in dangerous times, and social media management proves it. The traditional approach to marketing is no longer a viable solution: social media demands a completely different and engaging approach. Brands are facing the “change or perish” dilemma that can no longer be ignored.

    Sell cars with social media

    Sell cars with social media

    Everyone always asks how to sell cars with social media. To answer this question we need to understand that, the automobile industry is an extremely competitive, ever-evolving one.

    Content is King

    Content is King

    Picture this: you get up on a lazy Saturday morning, make yourself a cup of your favourite brew, maybe a hearty breakfast or just a bowl of cereal.