Hi, my name is Juan! I hope you enjoyed reading this article.

If you want to start you digital marketing journey with us, click here.

Hi, my name is Juan! I hope you enjoyed reading this article.

If you want to start you digital marketing journey with us, click here.

Social Media: Should You Pay to Get Better Results?

by | Oct 26, 2016

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    You can do social media for free, right? Not if you want to get social media results! Why is this? Let’s take a look.

    According to Cisco’s Visual Networking Index, by 2018, internet traffic will be more than three times what it was by the year 2013. Similarly, the quantity of content is doubling every year. These statistics indicate that your business or brand content, regardless of how compelling it might be, competes with millions of other players.

    Producing quality content is not enough; you have to ensure that it gets noticed. Content promotion on social media is therefore vital for any comprehensive digital marketing plan. But should you pay for it to get better results? The shortest answer is probably yes; here is why:

    Better Results Are Achieved By Experts

    Anybody can promote their brand(s) through social media. However, to be comprehensive with your marketing strategy, you have to produce informative content, interact with your potential customers, respond to comments, and monitor feedbacks. And don’t forget that there are various media platforms that you need to have a presence in—Facebook , LinkedIn, Twitter and Instagram, just to name a few.

    A business owner or manager simply doesn’t have the time to manage all these social media activities, so to get better results, you should consider paying an expert.

    A Cross-Discipline Team

    When you outsource your social media needs, you not only benefit from strategist and analytics specialists, you also get art directors and state-of-the-art copywriters to create great content for you. What’s more, if you opt for a full-service advertising agency, you benefit from a team that thinks of social media as a greater part of your marketing plan—not within a silo.

    Management Back-up

    It is easy to meet standard response timeframes required by certain social media platforms during a ‘normal’ week, but what about when you or your community manager get sick? Or what if an issue sparks a huge response from your customers that one person can’t keep up with? Agencies have the expertise and the infrastructure to provide you with professional and extra coverage in such situations.

    Social Media is Cost Effective 

    To reach 1 000 people, you spend $2.75 in Adwords. However, reaching the same number on Facebook will cost you just $0.25. In fact, social media experts put it another way: spending $1 on social media promotions every day can get your content in front of more than 4 000 people on a daily basis.

    JQ Digital is a Pretoria, South Africa based digital marketing and communication firm. They are revered for using social media to enhance B2B marketing strategies. For more information on how you can leverage on your social media management, visit them at www.juanq.co.za.

    HOW WE SOLVE YOUR PAIN POINTS

    Our Quintessential Services

    People are the heartbeat of our business. Coupled with passion and performance, we build our services around your targets, your demands and your budget. Our team of experts will craft a bespoke strategy specific to your brand’s needs and goals.

    our consulting services

    Lead Generation Strategy

    Developing customised lead generation strategies tailored to the unique needs and goals of each client, utilising a combination of digital marketing channels and tactics.

    our digital marketing services

    Search Engine OptimiSation (SEO)

    Optimising websites to improve their visibility and organic search rankings on search engines, driving targeted traffic and generating quality leads.

    our online reputation management services

    Pay-Per-Click (PPC) Advertising

    Creating and managing strategic PPC campaigns on platforms like Google Ads, Bing Ads, or social media platforms to generate immediate visibility, traffic, and leads.

    our online reputation management services

    Social Media Marketing

    Leveraging social media platforms (such as Facebook, Instagram, LinkedIn, Twitter) to engage with the target audience, build brand awareness, and drive lead generation through targeted content and advertising campaigns.

    our digital marketing services

    Email Marketing

    Designing and executing email campaigns to nurture leads and maintain communication with prospects, providing them with valuable information, offers, and updates to drive conversions.

    our social media services

    Analytics and Reporting

    Utilising analytics tools to track and measure the performance of digital marketing campaigns, providing insightful reports and data-driven recommendations to improve lead generation efforts.

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