Hi, my name is Juan! I hope you enjoyed reading this article.

If you want to start you digital marketing journey with us, click here.

Hi, my name is Juan! I hope you enjoyed reading this article.

If you want to start you digital marketing journey with us, click here.

3 ways ‘Status Capture’ can boost your business!

by | May 5, 2022

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    No, it’s not a typo. It’s ‘Status Capture’ – not the ‘State Capture’ that has made headlines in South Africa for the longest time, but ‘Status Capture’ – a phrase coined by local digital marketing company JQ Digital and a principle that could really boost your business.

    There is a similarity. Both ‘State Capture’ and ‘Status Capture’ can make you a lot of money (no doubt some of our politicians and that well known Indian family would agree), but that’s pretty much where any comparison ends. The first is about National politics and the second is about how through elevating your status online and through social media you can capture your potential market and have more clients without even selling!

    So, here are just 3 ways that ‘Status Capture’ can boost your business:

    • Ensure your website elevates your status – Your website is the front face of your business. Unless it is through networking, where you meet people face to face and word of mouth referrals may source you new clients, the only way people can engage with you is through your online presence …and your website is your ‘home base.’ A poor website, therefore, is like presenting yourself at a meeting in torn clothes and disheveled hair. Have a website that makes you look good. Say the right things on your website to engage with people and give them what they want – I.E., useful information and a solid value proposition. Tell them why they should use you and what you can do for them. Be engaging, just as you would if you met them face to face.
    • Post articles that elevate your status – Elevating your status is not about some irrelevant comment on Facebook where it asks you to ‘update your status’, it’s about creating good content, both on your website (Which becomes your personal long term intellectual property) and on your social media that:
      1. Gives your clients the information they are seeking, thereby giving them something for nothing. This endears them to you.
      2. Tells your clients that you are an authority in your line of work, thereby ‘elevating your status!’

    Shorter posts to your social media platforms like Facebook and Twitter (extracted from the articles that populate your website) and articles on LinkedIn, help you to engage with prospective clients constantly, elevating your status within your industry.

    • Use digital marketing to elevate your status – To ensure your website is found and your content is discovered, get expert advice on digital marketingBeing one of the only needles in the haystack called the internet, that really can be found, greatly elevates your status as an online presence to be reckoned with.

    These are just 3 ways ‘Status capture’ can boost your business! There are many more strategies that can really capture new clients without you selling to anyone. You are welcome to Contact us to learn more.

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    Our Quintessential Services

    People are the heartbeat of our business. Coupled with passion and performance, we build our services around your targets, your demands and your budget. Our team of experts will craft a bespoke strategy specific to your brand’s needs and goals.

    our consulting services

    Lead Generation Strategy

    Developing customised lead generation strategies tailored to the unique needs and goals of each client, utilising a combination of digital marketing channels and tactics.

    our digital marketing services

    Search Engine OptimiSation (SEO)

    Optimising websites to improve their visibility and organic search rankings on search engines, driving targeted traffic and generating quality leads.

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    Creating and managing strategic PPC campaigns on platforms like Google Ads, Bing Ads, or social media platforms to generate immediate visibility, traffic, and leads.

    our online reputation management services

    Social Media Marketing

    Leveraging social media platforms (such as Facebook, Instagram, LinkedIn, Twitter) to engage with the target audience, build brand awareness, and drive lead generation through targeted content and advertising campaigns.

    our digital marketing services

    Email Marketing

    Designing and executing email campaigns to nurture leads and maintain communication with prospects, providing them with valuable information, offers, and updates to drive conversions.

    our social media services

    Analytics and Reporting

    Utilising analytics tools to track and measure the performance of digital marketing campaigns, providing insightful reports and data-driven recommendations to improve lead generation efforts.

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