Being active on LinkedIn could be your business’ rocket fuel. However, many businesses are yet to fully utilise this remarkable social media platform for their online marketing and general promotional needs.

Amazingly, according to a recent Statista report, 10 percent of companies in U.S. were found to have blocked LinkedIn access in their workplaces! Such companies are missing out on opportunities to increase their brand loyalty, fortify their employee engagement, and build their businesses.

Here is an overview of how your business can benefit if it’s active on LinkedIn:


One of the features of LinkedIn that’s vital for your business is the Recommendations feature. It allows you to add products or services to your company profile and to request recommendations from your potential clients. This provides you with an ultimate way of boosting your credibility and winning new clients.


LinkedIn provides you with an opportunity to make your business’ profile available for search engines to index. Accordingly, it‘s a great way to influence what your customers see when they search for your business. You can also link your website or personal blog directly, and like Twitter and Facebook, LinkedIn also gives you the capacity to share content. This can greatly influence your search engine ranking positions (or SERPs).

Expert Advice

LinkedIn’s latest tool, LinkedIn Answers, is aimed at facilitating information sharing online. In a nutshell, this tool allows you to post any business question to both your network as well as the greater LinkedIn community.

Promotion Tool

If your business has a blog or client’s forum, LinkedIn is a perfect way to promote it. You are allowed to add your website or blog to your business or individual profile in order to give it enough exposure.


When your company is recruiting, LinkedIn provides the best platform to access potential candidates. You can search for candidates that have your required qualifications and approach them directly. You also have the option of posting a job ad for a small monthly fee depending on your location. So whatever your business’ recruitment objectives, LinkedIn is a versatile networking site to find the necessary connections that you need to expand your business.

JQ Digital is digital marketing and communication company based in Pretoria, South Africa. They pride themselves of “living social media and everything that’s related to it”. For more social media insights and queries, contact them on