Who needs it?
Whether through their personal profiles or as part of the official brand profile, every member of your firm or business has a role to play in your brand’s social media image. That makes social media training an essential and, often overlooked, part of any brand’s marketing policies.
Companies don’t realise the importance of employees to their corporate persona and the result of an angry tweet or silly post can leave companies red-faced. Think of those Burger King executives who were wondering what to do when an employee tweeted a picture of himself lying on those burgers, The backlash was against the brand instead of just the wayward employee because people always associate the actions of employees with the brand itself.
Wake Up to Social Media Training
Everyone has a particular way of behaving with friends and family and social media platforms are, well, nothing but an electronic form of that behaviour. However, employees often need to reminded how to behave when they are a part of a company. Everything they do, especially when they are at their place of business, is a reflection of the brand, so employees have to be more mindful of their social media usage and activities.
The other thing that people do not realise is that their behaviour with their own family and friends, to a large extent, may not be acceptable to others. There is a particular way we deal with people we know and that’s usually based on our comfort-levels with them. However, as part of a business, timing and content of social media activity can determine public opinion about the brand they are considered a part of.
Most businesses have a policy for employee behaviour, etiquette, and dress codes. These policies are a reflection of the image the brand wishes to portray. The social media policy for any organisation also has to be an extension of that brand’s image. Social media training, for all employees, to help them adhere to those guidelines and keep them from committing any social faux pas is vital.
In the end, quality social media training for your employees will safeguard your brand’s reputation because they will be mindful of their online behaviour. You can never completely prevent employees from posting something awkward or controversial, but you should give them the opportunity to learn more about the consequences of using social media.
With companies like JQ Digital by your side, you can easily empower every member of your team with quality social media skills.