Hi, my name is Juan! I hope you enjoyed reading this article.

If you want to start you digital marketing journey with us, click here.

Hi, my name is Juan! I hope you enjoyed reading this article.

If you want to start you digital marketing journey with us, click here.

A Digital Marketing Strategy: Reasons Why You Need It

by | Jun 3, 2023


    As some of you may know, a Digital Strategy is a plan encompassing a range of channels to increase sales, growth, awareness and engagement for a product or brand. Having a digital strategy will allow you to reach your target audience more effectively. Let’s look at the main reasons why you need a Digital Marketing Strategy:

    1. A strategy gives you direction and focus:

    Having a written strategy can give you a sense of what you want to aim for in your business and defines your essential elements. Without a written strategy, it will be harder to know what you need to do online and later to measure how successful you were. Creating a strategy can force you to formulate a powerful online presence and narrowly define your target audience.

    1. It will help you optimise and stay ahead:

    A good strategy will clearly state your activity against competitors and show you exactly where you are behind and what goals you need to hit online, enabling you to measure what is working and what isn’t. This will also allow you to get a sense on what your consumers like and dislike.

    1. Budget:

    Having a digital marketing strategy allows you to budget your digital programmes and will give you an idea on what kind of skills your staff need to execute it. It is so much easier to present a long-term plan for budget and staff members before falling short.

    1. Your team need to know their focus and goals:

    The focus and goal in your marketing strategy will create accomplishment and give your team innovation to succeed. Having a strategy will allow your team to know how they are pushing the company forward, creating more success for them as well.

    1. You will know your strengths:

    A digital marketing strategy will help you figure out what channels will reach your potential customers and what channels will be a waste of money for you and your business. Having a written strategy will allow you to get to know your customers’ behaviour.

    A flexible but structured digital marketing strategy is one of the best ways to track and achieve goals. At JQ Digital, one of our team members will be more than happy to set up a strategy for you according to your goals and the implementation of it.


    Our Quintessential Services

    People are the heartbeat of our business. Coupled with passion and performance, we build our services around your targets, your demands and your budget. Our team of experts will craft a bespoke strategy specific to your brand’s needs and goals.

    our consulting services

    Lead Generation Strategy

    Developing customised lead generation strategies tailored to the unique needs and goals of each client, utilising a combination of digital marketing channels and tactics.

    our digital marketing services

    Search Engine OptimiSation (SEO)

    Optimising websites to improve their visibility and organic search rankings on search engines, driving targeted traffic and generating quality leads.

    our online reputation management services

    Pay-Per-Click (PPC) Advertising

    Creating and managing strategic PPC campaigns on platforms like Google Ads, Bing Ads, or social media platforms to generate immediate visibility, traffic, and leads.

    our online reputation management services

    Social Media Marketing

    Leveraging social media platforms (such as Facebook, Instagram, LinkedIn, Twitter) to engage with the target audience, build brand awareness, and drive lead generation through targeted content and advertising campaigns.

    our digital marketing services

    Email Marketing

    Designing and executing email campaigns to nurture leads and maintain communication with prospects, providing them with valuable information, offers, and updates to drive conversions.

    our social media services

    Analytics and Reporting

    Utilising analytics tools to track and measure the performance of digital marketing campaigns, providing insightful reports and data-driven recommendations to improve lead generation efforts.


    The JQ Digital Marketing Machine

    The JQ Digital Marketing Machine

    The Complete Guide to Digital Marketing In today's fast-paced digital landscape, having a robust digital marketing strategy is imperative for businesses to thrive. At JQ Digital, we've crafted a comprehensive solution encompassing every vital aspect of digital...