How Facebook marketing can help you reach your goals

With over a billion people enjoying its services, Facebook is the biggest social media platform out there. For a brand, it offers unbelievable opportunities to tap into a massive customer base in an interactive way. Most brands prefer hiring a social media marketing agency for the job, while others like to keep complete control over their updates. The bottom line, however, is that there is a very real need for today’s brands to embrace the opportunities of Facebook and leverage them as part of their social media strategy.

Spending a bit of time getting to understand Facebook will reveal the benefits for your brand, like:

The Power of Sharing and Talking

The problem with traditional marketing is that it talks at customers, rather than to them. Facebook gives you the opportunity to talk to them, share pictures, stories and, most importantly, form a connection with people at an individual level. That doesn’t mean that your brand needs to talk to each person individually – it just means that they will be able to talk to a lot of people, individually, with just one post.

Customer Support is Simpler

The biggest peeve that people have with customer support is those endless hours of holding the phone, waiting to get a human being on the other end. Facebook and your social media strategy can create an environment where you can have one person talking to multiple customers at the same time. Not only is the role of each customer service executive made more efficient, more customers receive human-attention quicker, leaving them feeling more cared for.

Facebook For Traffic

The moment you place articles or posts on Facebook, it is out there for people to see and read. Links back to your website, where that article might be, are a great way to get people to come to your website. Whether you are posting some news about your brand, details about some new offer or simply providing some vital information that the average individual might find useful, you can get people to visit your website through your posts on Facebook.

Lower Marketing Costs

There was a time when sending out a message to a thousand people would require hours of cold calls, flyers, television advertisements or radio spots – without knowing whether there was any real effect of that approach. Now, Facebook allows you to reach all your fans and followers, however many they might be, in one shot! It’s instantaneous and since every single post’s performance can be tracked, you know exactly what’s working and what’s not – and all that comes for free!

Whether you are hiring a social media marketing agency or working on your social media strategy, Facebook has created a situation where you have a mountain of information available to help you streamline and re-direct your marketing communication for maximum efficiency. The Facebook train is travelling at a hundred miles per hour – make sure you’re on it! Get started with JQ Digital: we LIVE social media.

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