Juan Quinn: CEO, JQDigital. Digital Marketing and Lead Generation Company

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I hope you enjoyed reading this article.

If you want my team to just do your marketing for you, click here.

THREE SOCIAL MEDIA DISASTERS

by | Mar 17, 2016

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    Social media channels are powerful marketing tools that can help a company interact with their customers and stay competitive. However, many businesses miss out on this great opportunity by having poor social media management or no management at all. In fact, statistics show that only 20% of small businesses in South Africa are present online and make use of basic online marketing tools such as websites, social media or marketing campaigns.

    A common misconception shared by small businesses is that managing a social media account is not an important task. For this reason, business owners usually delegate an employee to manage their social media accounts. This is a  strategy which may compromise a company, as although an employee might do an adequate job , there are many examples of social media disasters that tarnish the image of a company instead of improving it. What is more surprising is the fact that small mistakes can have potentially far-reaching consequences.

    Our research shows that three of the most common social media disasters are:

    1. Incorrect Use of Hashtags

    A hashtag is a label used on social networks, usually Twitter or Facebook, which allows users to locate a specific theme or identify content. By using a hashtag incorrectly, the message  your business is trying to promote may not reach your target audience. Among some of the most common mistakes are: lack of proper research before using a hashtag, using overly-complicated hashtags that are too cryptic to locate; and not promoting your hashtags properly.

    1. Improper Use of Text or Images

    Many companies allow their employees to post on their social media accounts as a way of promoting various products or services. However, there are countless examples of inappropriate postings in the form of text or images, done by such employees. This kind of mistake can have a negative impact on the image of the company, which results in  customers  questioning the company’s reputation.

    1. Ignoring Reputation Management

    You don’t need statistics to understand that sooner or later, any business must deal with a dissatisfied customer or even worse, a dissatisfied employee. Not knowing how to professionally defuse negative comments, complaints or bad reviews, has the potential to harm the image of your brand, business or company, especially on social media where one wrong step will be seen by many.

    Professional social media management can make a huge difference between your business’ successful online marketing campaign and a social media disaster. For professional advice regarding the social media management your brand deserves, find out more at www.juanq.co.za

    HOW WE SOLVE YOUR PAIN POINT: OUR Quintessential Services

    People are the heartbeat of our business. Coupled with passion and performance, we build our services around your targets, your demands and your budget. Our team of experts will craft a bespoke strategy specific to your brand’s needs and goals.

    our consulting services

    Lead Generation Strategy

    Developing customised lead generation strategies tailored to the unique needs and goals of each client, utilising a combination of digital marketing channels and tactics.

    our digital marketing services

    Search Engine OptimiSation (SEO)

    Optimising websites to improve their visibility and organic search rankings on search engines, driving targeted traffic and generating quality leads.

    our online reputation management services

    Pay-Per-Click (PPC) Advertising

    Creating and managing strategic PPC campaigns on platforms like Google Ads, Bing Ads, or social media platforms to generate immediate visibility, traffic, and leads.

    our online reputation management services

    Social Media Marketing

    Leveraging social media platforms (such as Facebook, Instagram, LinkedIn, Twitter) to engage with the target audience, build brand awareness, and drive lead generation through targeted content and advertising campaigns.

    our digital marketing services

    Email Marketing

    Designing and executing email campaigns to nurture leads and maintain communication with prospects, providing them with valuable information, offers, and updates to drive conversions.

    our social media services

    Analytics and Reporting

    Utilising analytics tools to track and measure the performance of digital marketing campaigns, providing insightful reports and data-driven recommendations to improve lead generation efforts.

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