Juan Quinn: CEO, JQDigital. Digital Marketing and Lead Generation Company

I hope you enjoyed reading this article.

If you want my team to just do your marketing for you, click here.

I hope you enjoyed reading this article.

If you want my team to just do your marketing for you, click here.

When Digital Marketing Goes Wrong…

by | Sep 19, 2016

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    You run a modern company trying to attract modern consumers, so obviously digital marketing holds the key to your business success. After all, digital marketing uses the latest technological platforms to reach the customers that traditional forms of marketing, such as flyers, banners, and radio adverts, can’t even hope to attract.

    As with everything in the world of business, however, there’s a right way and a wrong way to go about it. Hiring a team of digital marketing experts can help you avoid the costly errors that too many companies risk falling into when their marketing strategy goes wrong.

    Quality reigns supreme

    One all too common misconception about digital marketing is that it’s all about keywords. Find, or even guess, the keywords that your customers are likely to use and then stuff them into your blogs and web pages. While this approach may have worked in the infancy of digital campaigns, it is now likely to have a detrimental rather than positive effect.

    Google, still the king of search engines, places quality before quantity. They’re constantly updating their algorithms so that businesses who provide meaningful articles that meet a real public need are given priority. Web content that contains too many keywords and not enough key information will go to the bottom of the pile.

    Your digital marketing reflects your brand

    You want your content to be seen by as many people as possible, so of course you want it to say something positive about your brand. In effect, your digital content is your brand today, yet some companies are giving too little thought to what’s out there on the Internet bearing their name.

    Even the biggest names can get it wrong; Amazon posted a story about a young girl who had made a list for Santa based upon Amazon links rather than writing a note. This created derision on social media, and led to Amazon looking foolish and lacking in festive spirit.

    Keep your content fresh and relevant

    You want your business to appear relevant and up-to-date, and that means updating your content regularly. If your social media feeds and blogs are simply repetitions of content from a year ago, what does that say about your business? Even worse is when a business attempts to take a ride on the back of the latest trending news. Habitat tried to do this by adding #Habitat after serious news stories, causing outrage in the Twitter users they had been hoping to reach.

    Digital marketing can be a minefield, but when done well it unleashes the true power of your brand. Find out more at JQ Digital.

    HOW WE SOLVE YOUR PAIN POINT: OUR Quintessential Services

    People are the heartbeat of our business. Coupled with passion and performance, we build our services around your targets, your demands and your budget. Our team of experts will craft a bespoke strategy specific to your brand’s needs and goals.

    our consulting services

    Lead Generation Strategy

    Developing customised lead generation strategies tailored to the unique needs and goals of each client, utilising a combination of digital marketing channels and tactics.

    our digital marketing services

    Search Engine OptimiSation (SEO)

    Optimising websites to improve their visibility and organic search rankings on search engines, driving targeted traffic and generating quality leads.

    our online reputation management services

    Pay-Per-Click (PPC) Advertising

    Creating and managing strategic PPC campaigns on platforms like Google Ads, Bing Ads, or social media platforms to generate immediate visibility, traffic, and leads.

    our online reputation management services

    Social Media Marketing

    Leveraging social media platforms (such as Facebook, Instagram, LinkedIn, Twitter) to engage with the target audience, build brand awareness, and drive lead generation through targeted content and advertising campaigns.

    our digital marketing services

    Email Marketing

    Designing and executing email campaigns to nurture leads and maintain communication with prospects, providing them with valuable information, offers, and updates to drive conversions.

    our social media services

    Analytics and Reporting

    Utilising analytics tools to track and measure the performance of digital marketing campaigns, providing insightful reports and data-driven recommendations to improve lead generation efforts.

    MORE ARTICLES/RANTS AND RAVES

    The JQ Digital Marketing Machine

    The JQ Digital Marketing Machine

    The Complete Guide to Digital Marketing:   In today's fast-paced digital landscape, having a robust digital marketing strategy is imperative for businesses to thrive. At JQ Digital, we've crafted a comprehensive solution encompassing every vital aspect of digital...