Hi, my name is Juan! I hope you enjoyed reading this article.

If you want to start you digital marketing journey with us, click here.

Hi, my name is Juan! I hope you enjoyed reading this article.

If you want to start you digital marketing journey with us, click here.

Effective Social Media Strategy

by | Jun 28, 2016



    The need to hire a social media marketing agency to conceptualise, create and execute a comprehensive social media strategy should be the number one priority for brands trying to enhance their online presence. There are two major questions that brands need to ask themselves when it comes to social media strategy:

    1. Whether or not they need a social media strategy, and
    2. What social media tools to use

    Now, you might think that the first question doesn’t necessarily lead to the second if someone answers “No”! That’s where social media makes its mark – with 97% of marketers using social media as part of their annual marketing strategy, there is no longer any doubt that the answer to the first question is an overwhelming “Yes”!

    Here’s Why the Answer is “Yes”

    In 2014, a study conducted by Convince&Convert, showed that 53% of people on social media, who followed a brand loyally on those social media platforms, were loyal to them even when making purchases. On top of that, 82% of small businesses experienced a significant improvement in their business fortunes following their involvement in social media activities.

    Here’s the thing: social media platforms like Facebook have 1 billion people working the pages, while Twitter and Linked In have over 300-million each. That’s the number of people your business can have access to if you are on those platforms. That’s a lot of potential! Most importantly, social media has created the concept of “going viral” – and nothing can beat that in terms of creating a brand!

    Social Media Never Sleeps

    The most amazing thing about social media is that it rotates with the Earth, where information and messages are passed on from one person to another, as they wake up every morning. 600 million Facebook users say that the first thing they do in the morning is check their Facebook accounts. Twitter has over 500 million Tweets per day and Linked In has around 140 million people coming onto the website every day.

    These numbers, while impressive, are of absolutely no value to any brand that is not, itself, on those platforms, taking advantage of these opportunities. The word passes along at lightning speed and all brands need to do is climb onto that bandwagon and roll with the waves. It is no longer a question of if you’re on social media or if you have a social media strategy – it’s about what your strategy is and how much time you’re spending on social media!

    In terms of reaching out to a wide audience and engaging them in conversation, there is nothing more effective and efficient than social media platforms. If you are trying to extract a lifelong customer out of every interaction, then you need to get an experienced social media marketing agency on your side and create that killer social media strategy to propel your brand online!


    Our Quintessential Services

    People are the heartbeat of our business. Coupled with passion and performance, we build our services around your targets, your demands and your budget. Our team of experts will craft a bespoke strategy specific to your brand’s needs and goals.

    our consulting services

    Lead Generation Strategy

    Developing customised lead generation strategies tailored to the unique needs and goals of each client, utilising a combination of digital marketing channels and tactics.

    our digital marketing services

    Search Engine OptimiSation (SEO)

    Optimising websites to improve their visibility and organic search rankings on search engines, driving targeted traffic and generating quality leads.

    our online reputation management services

    Pay-Per-Click (PPC) Advertising

    Creating and managing strategic PPC campaigns on platforms like Google Ads, Bing Ads, or social media platforms to generate immediate visibility, traffic, and leads.

    our online reputation management services

    Social Media Marketing

    Leveraging social media platforms (such as Facebook, Instagram, LinkedIn, Twitter) to engage with the target audience, build brand awareness, and drive lead generation through targeted content and advertising campaigns.

    our digital marketing services

    Email Marketing

    Designing and executing email campaigns to nurture leads and maintain communication with prospects, providing them with valuable information, offers, and updates to drive conversions.

    our social media services

    Analytics and Reporting

    Utilising analytics tools to track and measure the performance of digital marketing campaigns, providing insightful reports and data-driven recommendations to improve lead generation efforts.


    The JQ Digital Marketing Machine

    The JQ Digital Marketing Machine

    The Complete Guide to Digital Marketing In today's fast-paced digital landscape, having a robust digital marketing strategy is imperative for businesses to thrive. At JQ Digital, we've crafted a comprehensive solution encompassing every vital aspect of digital...