WHY YOU NEED A SOCIAL MEDIA MARKETING CAMPAIGN
The need to hire a social media marketing agency to conceptualise, create and execute a comprehensive social media strategy should be the number one priority for brands trying to enhance their online presence. There are two major questions that brands need to ask themselves when it comes to social media strategy:
1. Whether or not they need a social media strategy, and
2. What social media tools to use
Now, you might think that the first question doesn’t necessarily lead to the second if someone answers “No”! That’s where social media makes its mark – with 97% of marketers using social media as part of their annual marketing strategy, there is no longer any doubt that the answer to the first question is an overwhelming “Yes”!
Here’s Why the Answer is “Yes”
In 2014, a study conducted by Convince&Convert, showed that 53% of people on social media, who followed a brand loyally on those social media platforms, were loyal to them even when making purchases. On top of that, 82% of small businesses experienced a significant improvement in their business fortunes following their involvement in social media activities.
Here’s the thing: social media platforms like Facebook have 1 billion people working the pages, while Twitter and Linked In have over 300-million each. That’s the number of people your business can have access to if you are on those platforms. That’s a lot of potential! Most importantly, social media has created the concept of “going viral” – and nothing can beat that in terms of creating a brand!
Social Media Never Sleeps
The most amazing thing about social media is that it rotates with the Earth, where information and messages are passed on from one person to another, as they wake up every morning. 600 million Facebook users say that the first thing they do in the morning is check their Facebook accounts. Twitter has over 500 million Tweets per day and Linked In has around 140 million people coming onto the website every day.
These numbers, while impressive, are of absolutely no value to any brand that is not, itself, on those platforms, taking advantage of these opportunities. The word passes along at lightning speed and all brands need to do is climb onto that bandwagon and roll with the waves. It is no longer a question of if you’re on social media or if you have a social media strategy – it’s about what your strategy is and how much time you’re spending on social media!
In terms of reaching out to a wide audience and engaging them in conversation, there is nothing more effective and efficient than social media platforms. If you are trying to extract a lifelong customer out of every interaction, then you need to get an experienced social media marketing agency on your side and create that killer social media strategy to propel your brand online!