Hi, my name is Juan! I hope you enjoyed reading this article.

If you want to start you digital marketing journey with us, click here.

Hi, my name is Juan! I hope you enjoyed reading this article.

If you want to start you digital marketing journey with us, click here.

Digital Marketing in a Nutshell – What You Need to Know

by | Oct 20, 2016


    For those who’re just entering the world of marketing, whether as a business owner or a professional, digital marketing can be a confusing, convoluted world. The digital marketing industry grows, develops and changes at a dizzying pace.

    To put it succinctly, digital marketing is marketing across electronic platforms like computers, smartphones, tablets, etc. The core principle behind the industry is the same; to promote a product or service. How can you make this complicated system work for you?

    Why Digital Media?

    Consider this: 40% of the people in this world, that is, 3 billion people use the Internet in some capacity or the other. Of those:

    • 91% own a laptop or a desktop
    • 80% also own a smartphone
    • 47% own a tablet
    • 37% of the internet users also own a game console
    • 34% own a smart T.V
    • 9% own a smart watch
    • 7% own a smart wristband

    Only 2% own none of these devices. If you look at these statistics, it makes sense to invest in digital marketing.

    Digital Marketing Strategies

    There’s no one ideal way to market on a digital platform. There are several different strategies involved that come together to make a comprehensive marketing campaign:

    • SEO – As in Search Engine Optimisation, which basically means you need to load your website content with relevant keywords, HTML optimisation, images, link generation campaigns and credible content. The idea behind it is to ensure your website is naturally ranked high on the search engine pages.
    • Social Media Marketing Through this strategy, you promote your content on the various social media platforms like Facebook, LinkedIn, Twitter, YouTube, Pinterest, etc. You pay for displaying ads or promote yourself and get links through quality content.
    • Blogs: Most marketers consider maintaining a blog and posting engaging content on it, to be vital for the marketing campaign. You might achieve visibility by promoting your product or service through SEO and Social Media Marketing, but the ultimate aim of digital marketing is to retain that visibility by offering fresh content periodically.
    • Email Marketing: When it comes to digital marketing, Email marketing is the oldest and still very effective strategy. It delivers your content directly to your target audience’s inbox and if you play your cards right, it’ll definitely attract their attention.

    Aside from this, there are other strategies like mobile marketing, app design, website design, pay-per-click advertising, etc. The intention is to make yourself visible, attract the attention of your target audience, engage their interest, generate leads and connections and retain their interest. That is what digital marketing is all about. For more information visit www.juanq.co.za


    Our Quintessential Services

    People are the heartbeat of our business. Coupled with passion and performance, we build our services around your targets, your demands and your budget. Our team of experts will craft a bespoke strategy specific to your brand’s needs and goals.

    our consulting services

    Lead Generation Strategy

    Developing customised lead generation strategies tailored to the unique needs and goals of each client, utilising a combination of digital marketing channels and tactics.

    our digital marketing services

    Search Engine OptimiSation (SEO)

    Optimising websites to improve their visibility and organic search rankings on search engines, driving targeted traffic and generating quality leads.

    our online reputation management services

    Pay-Per-Click (PPC) Advertising

    Creating and managing strategic PPC campaigns on platforms like Google Ads, Bing Ads, or social media platforms to generate immediate visibility, traffic, and leads.

    our online reputation management services

    Social Media Marketing

    Leveraging social media platforms (such as Facebook, Instagram, LinkedIn, Twitter) to engage with the target audience, build brand awareness, and drive lead generation through targeted content and advertising campaigns.

    our digital marketing services

    Email Marketing

    Designing and executing email campaigns to nurture leads and maintain communication with prospects, providing them with valuable information, offers, and updates to drive conversions.

    our social media services

    Analytics and Reporting

    Utilising analytics tools to track and measure the performance of digital marketing campaigns, providing insightful reports and data-driven recommendations to improve lead generation efforts.


    The JQ Digital Marketing Machine

    The JQ Digital Marketing Machine

    The Complete Guide to Digital Marketing In today's fast-paced digital landscape, having a robust digital marketing strategy is imperative for businesses to thrive. At JQ Digital, we've crafted a comprehensive solution encompassing every vital aspect of digital...