Everyone always asks how to sell cars with social media. To answer this question we need to understand that, the automobile industry is an extremely competitive, ever-evolving one. There are various factors influencing the sale success (or lack thereof) of automobiles, like fluctuating local and international economies, many brands competing against each other for sale superiority and customer loyalty. You know, we all have our favourites.
However, there is a new player in town… Social Media has entered the automobile world with an enormous bang and has been a game changer for those car salesmen who have chosen to join the social media revolution. It is a safe assumption that in today’s fast paced, digitally evolving world more and more people are choosing to view and explore a company or brand’s online profile before making further decisions on their interest in specific products. This is no different for the automobile industry, especially if you want to sell cars with social media.
A good place to start for car salesmen or dealerships that have embraced social media and online presence is to ensure that your online profile is fresh and up to date across all platforms. Make sure that not only your website is up to date with every little detail (missing details on specifications or the price of the vehicle can make all the difference regarding potential vehicle sales), but also that this information is echoed on the various social media platforms you have chosen to market your vehicles. Also, make sure your Facebook, Twitter, YouTube etc. accounts mirror the same marketing information as far as possible.
Now, ask yourself the following question: “If I am interested in a product, what is the first thing that grabs my attention?” Think about it… More often than not the answer is going to be a striking photo or presentation of that specific product. That which catches the eye long enough will linger in the mind long enough. It’s basic, but oh so important!
Thus, once you have up to date information on specific vehicles across your online platforms, slap a snazzy picture with it. It’ll make a difference, but remember, no one’s going to click on a pixelated, weak photo. Make the effort to provide potential customers with a professional look – they will appreciate it, it will set you apart from your competitors and you will sell cars with social media.
We have arrived at a very important junction: (Ha! Get it? Junction? Cars? Ok, whatever.) Potential customers will enquire online before they visit your dealership physically. It is extremely important to make the customer feel wanted and that you care for the fact that they want to buy from you. It isn’t always possible to respond to every little sentence that someone writes on your Facebook Page or Tweets to your account, but respond to enquiries in a friendly way on a regular basis and your sales and customer relationships will improve. To sell cars with social media is actually not that different for other ways of selling. Just keep on doing it.
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