Hi, my name is Juan! I hope you enjoyed reading this article.

If you want to start you digital marketing journey with us, click here.

Hi, my name is Juan! I hope you enjoyed reading this article.

If you want to start you digital marketing journey with us, click here.

The Power of Digital Marketing: it’s Immense!

by | Sep 16, 2016


    Unleashing the power of digital marketing can give your business a competitive edge over its rivals, whatever sector you operate in. We live in a world that’s undergoing a technological revolution, and it’s transforming every aspect of our lives. We spend our leisure time differently, buy and sell things differently, and of course we communicate differently as well.

    In short, advances to the Internet, and social media in particular, have created a much smaller world, and this has had a huge impact on business in particular. Nearly one in two people in South Africa are now active Internet users, and this figure continues to grow year by year. By embracing this new technology, and taking a fresh modern approach to marketing, you can reach out to potential customers like never before.

    Is your marketing strategy outdated?

    Marketing is as old as business itself; after all there’s no point having a great product if potential customers never find out about it. Too many businesses in South Africa, however, are relying on the same marketing methods that their grandparents could have used. Do people really take time to read through flyers and leaflets today? I think we all know the answer to that. When adverts come on television or radio, the channel is simply switched over. The modern world that we all operate in needs a modern and relevant marketing solution, and digital marketing is the answer.

    Just what is digital marketing?

    Put simply, digital marketing uses the latest technology to reach your target consumers, but it encompasses a wide range of strategies. Pay-per-click is one method that can be particularly effective. It has evolved from its keyword driven past and is now highly targeted and therefore even more effective.

    Digital marketing also utilises social media platforms to build your brand and promote your products or services. As a business owner you’ll have heard how important it is to use social media to promote your company, but if you don’t know how to use social media correctly then you could be doing more harm than good. By enlisting the help of our digital and social media experts, you can make your marketing more successful and more cost-effective.

    Grabbing your target consumers

    You’ll have a good idea of who your target consumer is, but old fashioned marketing methods take a scatter gun approach. Our digital marketing campaigns are finely tuned and targeted, meaning that you aren’t paying to put your product in front of people who wouldn’t be interested in it anyway.

    It’s intelligent marketing for intelligent companies, and with social media and internet use in South Africa growing year on year it’s going to become even more effective. Find out more at JQ Digital.


    Our Quintessential Services

    People are the heartbeat of our business. Coupled with passion and performance, we build our services around your targets, your demands and your budget. Our team of experts will craft a bespoke strategy specific to your brand’s needs and goals.

    our consulting services

    Lead Generation Strategy

    Developing customised lead generation strategies tailored to the unique needs and goals of each client, utilising a combination of digital marketing channels and tactics.

    our digital marketing services

    Search Engine OptimiSation (SEO)

    Optimising websites to improve their visibility and organic search rankings on search engines, driving targeted traffic and generating quality leads.

    our online reputation management services

    Pay-Per-Click (PPC) Advertising

    Creating and managing strategic PPC campaigns on platforms like Google Ads, Bing Ads, or social media platforms to generate immediate visibility, traffic, and leads.

    our online reputation management services

    Social Media Marketing

    Leveraging social media platforms (such as Facebook, Instagram, LinkedIn, Twitter) to engage with the target audience, build brand awareness, and drive lead generation through targeted content and advertising campaigns.

    our digital marketing services

    Email Marketing

    Designing and executing email campaigns to nurture leads and maintain communication with prospects, providing them with valuable information, offers, and updates to drive conversions.

    our social media services

    Analytics and Reporting

    Utilising analytics tools to track and measure the performance of digital marketing campaigns, providing insightful reports and data-driven recommendations to improve lead generation efforts.


    The JQ Digital Marketing Machine

    The JQ Digital Marketing Machine

    The Complete Guide to Digital Marketing In today's fast-paced digital landscape, having a robust digital marketing strategy is imperative for businesses to thrive. At JQ Digital, we've crafted a comprehensive solution encompassing every vital aspect of digital...