What is ‘Online Reputational Management?’
‘Spur loses millions after social media video shows racist argument!’ ‘Zille becomes toothless and powerless after Colonialism quotes!’ Pretty shocking headlines aren’t they? The most shocking thing about them is actually that they are the result of seemingly innocent...
3 ways ‘Status Capture’ can boost your business!
Yes, you read it right. No, it’s not a typo. It’s ‘Status Capture’ – not the ‘State Capture’ that everyone has been hearing (and worrying) about, but ‘Status Capture’ – a phrase coined by local digital marketing company JQ Digital and a principle that...
A Quintessential Digital Strategy
With over 20 years of digital marketing experience, our challenge was to find a way to ensure effective digital marketing – in other words: find a way to ensure that our clients’ message and brand realises its online potential. We’ve done that, and more!
Advantages of Using Instagram for Business
By far the most successful social media platform for posting and sharing visual content is Instagram. Starting off as an exclusively social app with roughly 30 million users in 2010, Instagram has evolved into a giant in the digital landscape.
Five Essential Email Marketing Tips
With 77% of consumers preferring to receive marketing content via email, the power of email marketing cannot be ignored. This said, it pays to do it right. After all, the point of email marketing is to boost click through and conversion rates. Paying attention to the following essential tips can leverage your email marketing campaign and boost your bottom line.