A Digital Marketing Strategy: Reasons Why You Need It
As some of you may know, a Digital Strategy is a plan encompassing a range of channels to increase sales, growth, awareness and engagement for a product or brand. Having a digital strategy will allow you to reach your target audience more effectively. Let’s look at...
What’s the best platform for your business on social media?
We posted an article not so long ago about the ‘big 5 of social media’ where we likened the 5 biggest social media platforms to the African wildlife ‘big 5.’ We’re going to re-visit that big 5 in this article – the social media big 5 that is, not the animals! – as we...
Is your Facebook page the real face of your business?
So you have decided to set up a Facebook page for your business. Someone advised you to (probably your online marketing experts), or maybe you have just realised for yourself that it is a powerful social media tool that gives you potentially free marketing! You also...
5 Ways to Make LinkedIn Really Work for You
There is absolutely no question that LinkedIn is the biggest and best social media business platform. With over 300 million users this is the place to be seen and to be heard, but the question is “Are you being seen? … and amongst 300 million others, are you...
What is content? …and where is it used?
So content marketing is the big buzzword in online marketing or digital marketing strategies. Whole seminars and hundreds of articles like this one talk about it, so there must be something to it. Any digital marketing expert will tell you that if you have a website...Download our 140 Point Checklist
