What is ‘Online Reputational Management?’
“Bud Light sales take steepest hit yet since Dylan Mulvaney fiasco” ‘Spur loses millions after social media video shows racist argument!’ Pretty shocking headlines aren’t they? The most shocking thing about them is actually that they are the result of...
A Digital Marketing Strategy: Reasons Why You Need It
As some of you may know, a Digital Strategy is a plan encompassing a range of channels to increase sales, growth, awareness and engagement for a product or brand. Having a digital strategy will allow you to reach your target audience more effectively. Let’s look at...
Retain your clients with Social Media
The internet is an immense entity and because the world is getting digitally flatter every day, people are just easier to reach. With the amount of digital marketing platforms available, we all come together online one way or another. Millions of user accounts are...
What’s the best platform for your business on social media?
We posted an article not so long ago about the ‘big 5 of social media’ where we likened the 5 biggest social media platforms to the African wildlife ‘big 5.’ We’re going to re-visit that big 5 in this article – the social media big 5 that is, not the animals! – as we...
A Quintessential Digital Strategy
With over 20 years of digital marketing experience, our challenge was to find a way to ensure effective digital marketing – in other words: find a way to ensure that our clients’ message and brand realises its online potential. We’ve done that, and more!