A Digital Marketing Strategy: Reasons Why You Need It
As some of you may know, a Digital Strategy is a plan encompassing a range of channels to increase sales, growth, awareness and engagement for a product or brand. Having a digital strategy will allow you to reach your target audience more effectively. Let’s look at...
Social Media Benefits: How to Make Sure Your Business Doesn’t Get Left Behind
If you are STILL thinking about whether social media is good for your business or brand, the time to think is over… The answer is a resounding YES! Not only will your potential clients look at your social media pages before purchasing your product or service, but it...
What’s the best platform for your business on social media?
We posted an article not so long ago about the ‘big 5 of social media’ where we likened the 5 biggest social media platforms to the African wildlife ‘big 5.’ We’re going to re-visit that big 5 in this article – the social media big 5 that is, not the animals! – as we...
Is your Facebook page the real face of your business?
So you have decided to set up a Facebook page for your business. Someone advised you to (probably your online marketing experts), or maybe you have just realised for yourself that it is a powerful social media tool that gives you potentially free marketing! You also...