Is your Facebook page the real face of your business?
So you have decided to set up a Facebook page for your business. Someone advised you to (probably your online marketing experts), or maybe you have just realised for yourself that it is a powerful social media tool that gives you potentially free marketing! You also...
What is ‘Online Reputational Management?’
“Bud Light sales take steepest hit yet since Dylan Mulvaney fiasco” ‘Spur loses millions after social media video shows racist argument!’ Pretty shocking headlines aren’t they? The most shocking thing about them is actually that they are the result of...
A Digital Marketing Strategy: Reasons Why You Need It
As some of you may know, a Digital Strategy is a plan encompassing a range of channels to increase sales, growth, awareness and engagement for a product or brand. Having a digital strategy will allow you to reach your target audience more effectively. Let’s look at...
Retain your clients with Social Media
The internet is an immense entity and because the world is getting digitally flatter every day, people are just easier to reach. With the amount of digital marketing platforms available, we all come together online one way or another. Millions of user accounts are...
What’s the best platform for your business on social media?
We posted an article not so long ago about the ‘big 5 of social media’ where we likened the 5 biggest social media platforms to the African wildlife ‘big 5.’ We’re going to re-visit that big 5 in this article – the social media big 5 that is, not the animals! – as we...
A Quintessential Digital Strategy
With over 20 years of digital marketing experience, our challenge was to find a way to ensure effective digital marketing – in other words: find a way to ensure that our clients’ message and brand realises its online potential. We’ve done that, and more!
What is content? …and where is it used?
So content marketing is the big buzzword in online marketing or digital marketing strategies. Whole seminars and hundreds of articles like this one talk about it, so there must be something to it. Any digital marketing expert will tell you that if you have a website...
3 ways ‘Status Capture’ can boost your business!
No, it’s not a typo. It’s ‘Status Capture’ – not the ‘State Capture’ that has made headlines in South Africa for the longest time, but ‘Status Capture’ – a phrase coined by local digital marketing company JQ Digital and a principle that could really boost your...