Any person who likes good music (who doesn’t?) knows that awesome feeling of listening to a musician who’s at the top of their game. Now, that musician cannot create brilliance without the instrument that they’re playing. The combination is essential in creating music to our ears.
In the digital marketing world, content is the instrument to the music that will bring the customer to your concert. There simply are no short cuts: the quality of your content can be the difference between a sale or if the customer looks for something else. In this blog article, we’ll explore why content is so important to your business success, as well as provide you with tips to put you on the path to content greatness!
BONUS TIP: Always, always, always ensure that you double check your content. Correct any spelling errors and ensure that your grammar is on point.
SET YOURSELF APART FROM YOUR COMPETITORS BY USING CONTENT MARKETING EFFECTIVELY
Anyone can create and publish content. However, is that content any good? Sales and successful conversions often hinge on the quality of your content, so don’t compromise. The success of your small business depends greatly on great content and it will set you apart from your competitors in a very busy digital marketplace.
PEOPLE SEARCH FOR GREAT CONTENT: STAND OUT FROM THE CROWD AND GIVE THEM SOME!
Helpful information about your services or your products that explains it in a way that keeps an interested person engaged can be all the difference between converting that lead or losing it to your competitor. The statistics don’t lie: 74% of companies say content marketing has increased their leads.
BY PUBLISHING QUALITY CONTENT, YOU’LL BUILD SOLID RELATIONSHIPS WITH YOUR CLIENTS AND CUSTOMERS
Trust cannot be bought. It must be earned. Content marketing is the best way to attract and convert consumers: 70% believe that organisations providing good custom content are interested in building good relationships with them and 78% of consumers prefer getting to know a company via articles rather than ads.
QUALITY CONTENT TELLS PEOPLE WHAT YOU ARE GOOD AT
When consumers research a product or service, the way you present yourself via your content can absolutely be the difference between successful sales and failure to convert. Publish unique, great content and your leads will increase – consumers love a brand that knows what they’re doing, so tell them you are good at what you do!
WHEN YOU PUBLISH GREAT CONTENT, COST-EFFECTIVENESS TAKES CENTRE STAGE
Lead generation. A phrase that either lights up a business owner’s day or strikes fear into the most experienced campaigner. Content marketing can make the positive difference here AND if you do it right, will save your business money. Research proves unequivocally that good content marketing is three times more successful in creating new leads, so start maximising your budget and introduce your unique content to your audience.
STRUGGLING WITH SEO? OPTIMISED CONTENT WILL IMPROVE IT
SEO (Search Engine Optimisation) is necessary for your business’ website to be visible online. Creating great content is even more important here, as it will greatly enhance your online visibility to potential clients. In short, your target audience will search certain keywords when they are looking for a certain product or service. Creating blogs on different topics that are relevant to your target audience gives you more chances to rank for these keywords, thus enhancing your chances to be searched before your competitors.
QUALITY CONTENT HELPS CONVERT LEADS INTO SALES
By publishing relevant content that educates your target audience and explains what your products or services are all about, you are greatly enhancing your chances to convert their interest into sales. Often customers are unsure what to choose, so telling them why you are better than your competitor in a unique and interesting way goes a long way to closing the deal.
UNIQUE CONTENT MARKETING BUILDS TRUST, WHICH IN TURN IMPROVES BRAND REPUTATION
Your brand reputation is everything. We mentioned earlier that in the current busy digital marketplace – which can seem overcrowded at times – it’s vitally important that trust be built with your customers by creating and publishing great, unique content. By building trust with new customers, and curating and keeping that trust with recurring ones, your brand can reach new heights. Therefore, good content is vitally important.
Consumers and potential customers like to know that to help them make an educated decision on what products to buy or services to make use of, they are dealing with experts. By consistently providing new, educational, helpful, interesting and unique content, you are showcasing your expertise and impressing consumers. When the time comes to purchase, they’ll remember you. So tell them what you’re good at, and make that lightbulb turn on!