If you are STILL thinking about whether social media is good for your business or brand, the time to think is over… The answer is a resounding YES! Not only will your potential clients look at your social media pages before purchasing your product or service, but it can also have an enormous effect on your business’ image and identity.
Here are 5 benefits in which social media can help you connect, engage, and grow your business.
- Increase brand awareness:
Did you know that 60% of Instagram users say they discover new products / services on the platform? With 23 million active social media users in South Africa, social media is a natural place to reach new and highly targeted potential customers. Having a social media page will benefit your brand and regular use can generate a wide audience for your business.
- Generate leads:
Lead generation is one of the most important benefits of social media for business. Social networks offer advertising tools designed to collect leads and using social media specifically will give you the ability to focus on high quality leads through advanced targeting.
Social Media Marketing is considered the most cost-efficient part of an advertising strategy.
Being cost-effective is a huge advantage because you can see a return on investment and still retain a budget for other marketing purposes and with social media tracking and analytic tools, you can see the full impact of your social media activities.
- Better customer satisfaction:
We all know that happy clients are the best advertising money can’t buy, but how do you ensure that your clients stay loyal to you? Through social media, of course. Every customer interaction on your social media account is an opportunity to publicly demonstrate your compassion for your customers. Being able to acknowledge comments on your page shows that you give attention to your visitors’ needs and strive to provide them with the best experience.
- Gain marketplace insights:
Knowing the thoughts, needs and interests of your consumers can be a huge advantage for your business. By monitoring the activity on your social media pages, you will get an idea on what your clients like and dislike that you might not otherwise be aware of if your business didn’t have a social media presence. Using social media as a research tool can help you gain insight and information that will make you understand your industry better.
So, if you have decided that social media is indeed important for your business, find out how the social media experts at JQ Digital can get your business the exposure it deserves on powerful social networks.