LEARN HOW TO TAKE OR ENHANCE YOUR BUSINESS ONLINE

The current pandemic has proved one thing: The world is ‘finally realising the potential of the internet’.

In order to assist businesses to survive and grow their online presence we offer a FREE 30 minute online consultation to established businesses to explore methods on how they can enhance their digital footprint.

Our aim is to give guidance to you as well as to possibly assist by providing a one stop digital business solution. Feel free to chat with us by booking your spot.

(Obviously we have limited time available so please complete the adjacent form. We will contact you to schedule a video call).
Below you will also find how we approach our slogan:

“THE SHOW MUST GO ONLINE”

DOWNLOAD OUR FREE 140 POINT CHECKLIST

Taking Your Business Online Checklist, The show Must Go Online! – is a comprehensive checklist of over 140 checks and tips for ensuring your business is geared for an online marketplace. Business owners can check out, consider and action this checklist systematically as they grow and expand. In it, we also reference other products and services which could be very useful to your business.

Book your FREE 30 minute consultation by telling us a little more about your business:

    Quintessential DIGITAL AND ONLINE Services

    People are the heartbeat of our business. Coupled with passion and performance, we build our services around your targets, your demands and your budget. Our team of experts will craft a bespoke strategy specific to your brand’s needs and goals.

    OUR METHODS ARE BASED UPON THE FOLLOWING STATS AND ACTION STEPS: 

    The people you want to reach are already using the internet. They have been doing it since before the current pandemic struck the globe. Now even more people are online. It is obvious, isn’t it? As a business owner, you don’t have a choice anymore. Establishing your business’s online presence has become priority. Luckily, we are here to help! Here are our five steps to do just that:

     

    Basic Stats 2020. The people you want to reach are already using the internet

    WORLD INTERNET USERS

    4.57 Billion 

    Mobile Connections

    About 70% of web traffic happens on mobile

    Active Facebook accounts

    2.449 Billion 

    active instagram accounts

    1 Billion 

    active linkedin accounts

    610 Million

    Active youtube USERS

    2 Billion 

    STEP 1: Establish your website and other digital collateral

    The people you want to reach are already using the internet. They have been doing it since before the current pandemic struck the globe. Now even more people are online. It is obvious, isn’t it? As a business owner, you don’t have a choice anymore. Establishing your business’s online presence has become priority. Luckily, we are here to help! Here are our five steps to do just that:

    website

    Your WEBSITE remains your virtual shopfront where you showcase and explain your business, products or services. It should adhere to the following:

    • Solid navigation
    • Clear CALL TO ACTION (CTA)
    • A/B testing on your landing pages
    • Should be MOBILE FRIENDLY
    • Good SEO
    • Fast loading speed
    • E-Commerce shop to sell products online
    • Be connected to the right systems and software

    Google My Business

    • List your business here
    • Add geo location
    • Post pictures & articles
    • Add trading hours
    • Add contact detail
    • Ask for testimonials

    SOCIAL MEDIA

    • Make sure all your info is complete. Become an “ALL STAR” on each relevant platform
    • Keep on brand with every platform

    STEP 2: CONTENT CREATION, DISTRIBUTION AND LEAD GENERATION

    content creation

    Digital Content is any type of media that can be distributed through the internet. Content should be focused to: Educate, Entertain, Persuade, Convert.

    TYPES OF CONTENT

    • Video
    • Articles or Blogs
    • Podcasts
    • Images
    • Specials and Promotions
    • Testimonials
    • Infographics

    distribute content

    The following methods can be used to distribute your content online and DRIVE TRAFFIC TO YOUR WEBSITE

    • Mass Email Marketing
    • Bulk SMS marketing
    • Social Media Marketing
    • Google/Search Advertising
    • Google Display Ads
    • YouTube Ads and Videos
    • WhatsApp & FB Messenger

    TELL THE WORLD YOUR BUSINESS IS AWESOME

    STRATEGY

    Strategy. The purpose of every marketing campaign is to essentially make sales, and thus MAKE MONEY. The following are methods to generate sales leads:

    • Do A/B testing on your campaigns
    • Segment your leads for remarketing
    • Capture your leads in a CRM and follow up!
    • Offer free trials or a money back guarantee
    • Build a sales funnel
    • REMARKET to leads using social media
    • Consider exit POPUPS
    • Add Social Authority or testimonials

    lead sources

    Lead sources. Ensure the following leads or communication channels are set up and working effectively:

    • Website Forms
    • Google Ads
    • Facebook Lead Ads
    • Mass Email Contact
    • WhatsApp & FB Messenger
    • Social Media links and sharing
    • All other places where your contact detail is available

    STEP 3: LEAD MANAGEMENT AND CONVERSION

    convert into sales

    Without effectively converting your LEADS into SALES there is no point in implementing the above-mentioned steps. How do I convert my leads better?

    • Immediate follow up/quick response with lead to call automation
    • Monitor lead distribution and staff performance with a Lead CRM
    • Segment your leads (decide which are hot or cold leads)
    • Remarket to cold leads
    • Automate communication with bots
    • Upsell to hot leads
    • Constant communication to current clients

    sales staff

    If your sales processes becomes dependent on bad salespeople you can affect the following:

    • Culture change
    • Internet sales skills
    • Social media training
    • Personal or online engagement
    • Sales skills training through e-learning or other online communication methods
    • Performance boosting

      STEP 4: Measure everything – If you can’t measure it, you cannot manage it!

      tools to measure

      The following platforms and software can be used to measure your online performance:

      • Google Analytics
      • Google Data Studio
      • Facebook Insights
      • Facebook Ad Manager
      • SMS campaign stats
      • Mass Email open and click rates

      what to measure

      Marketing remains a numbers game and by measuring each aspect of our efforts we can tweak and better that part. These are:

      • EXPOSURE/AWARENESS – How many people see your effort
      • ENGAMENT/HITS – How many people visited your website or landing page
      • CLICKS – How many people clicked on an offer or filled in a form or contacted you
      • CONVERSION – How many sales dit you make
      • REMARKETING – How many people converted only after you consulted or engaged with them

      HOW CAN WE ASSIST

      We provide a full digital marketing and sales solution. This includes the following services

      • Domain Registration.
      • Website Hosting.
      • Email Hosting.
      • Website Design.
      • Mobile Web Design.
      • Website Development.
      • E-Commerce Development.
      • Website Listing on Search Engines.
      • Social Media Platform Creation.
      • Digital Marketing Strategies.
      • Digital content creation.
      • Video Marketing.
        • Animation.
        • Graphic Design.
        • Email Marketing.
        • SMS Marketing.
        • Social Media Management.
        • Social Media Ads.
        • Google Advertising.
        • Search Engine Optimisation.
        • Facebook Messenger Automation.
        • Digital Lead Generation.
        • Lead Conversion Management.
        • Lead Automation.
        • Statistics and Analysis.
        • Online Sales Training.
        • Online Digital Marketing Consultation.
        • Online Communication Systems
        • Legal Compliance: Privacy, PAIA, End Users, Limitation of Liability.
        • Call Connect – Instant lead conversion system.

        JQ Digital offer a free 30-minute consultation where we can explore how to take your business online or how to optimise your digital footprint. Existing established businesses that would like to learn how to do this are welcome to contact us here.

          Book YOUR SESSION NOW!

          CHECKLIST: Taking Your Business Online

          The show must go online!

          Over the last few years we have been fortunate enough to work with a large variety of clients. We got to grow a wealth of knowledge pertaining to different markets and got to experience working with some very professional individuals and companies.  

          Making use of this knowledge and hundreds of past experiences with Digital Marketing Campaigns which have and haven’t worked, we have co-written, along with Basecloud a comprehensive checklist with over 140 checks and tips for taking and managing your business online.

          By downloading this checklist you will also receive our regular communication filled with tips and workable detail on how to grow your business online. 

          Let us take the journey together!!!