Download Checklist - Full Spectrum Digital Marketing Agency in Pretoria

GROW YOUR BUSINESS

Over the last few years we have been fortunate enough to work with a large variety of SME’s. We get to grow a wealth of knowledge pertaining to different markets and get to experience working with some very professional individuals.

Making use of this knowledge and our past experiences with Google Ads, Social Media Marketing, Bulk Email & SMS campaigns and Website Development we know what has or has not worked.

Therefor we have co-written, along with Basecloud, a comprehensive checklist with over 140 checks and tips for taking and managing your business online.

Get your FREE 140 point digital marketing checklist NOW

WHY USE THIS CHECKLIST!

  • Assess your current online presence and identify your best opportunities.
  • Get started with your first steps if you are new to the online world
  • Plan & prioritise your next steps if you want to increase your existing presence and strategies or
  • To launch your business with a full scale comprehensive implementation plan for maximum results.
  • Make the best of your available budget
    We can tailor (almost) anything according to your unique situation, business needs and budget.

THE CHECKLIST IS BASED UPON THE FOLLOWING STATS AND ACTION STEPS:

The people you want to reach are already using the internet. They have been doing it since before the current pandemic struck the globe. Now even more people are online. It is obvious, isn’t it? As a business owner, you don’t have a choice anymore. Establishing your business’s online presence has become priority. Luckily, we are here to help! Here are our five steps to do just that:

 

Basic Stats 2020. The people you want to reach are already using the internet

WORLD INTERNET USERS

4.57 Billion 

Mobile Connections

About 70% of web traffic happens on mobile

Active Facebook accounts

2.449 Billion 

active instagram accounts

1 Billion 

active linkedin accounts

610 Million

Active youtube USERS

2 Billion 

A FEW CLEVER THINGS TO KEEP IN MIND.

STEP 1: Establish your website and other digital collateral

The people you want to reach are already using the internet. They have been doing it since before the current pandemic struck the globe. Now even more people are online. It is obvious, isn’t it? As a business owner, you don’t have a choice anymore. Establishing your business’s online presence has become priority. Luckily, we are here to help! Here are our five steps to do just that:

Your WEBSITE remains your virtual shopfront where you showcase and explain your business, products or services. It should adhere to the following:

  • Solid navigation
  • Clear CALL TO ACTION (CTA)
  • A/B testing on your landing pages
  • Should be MOBILE FRIENDLY
  • Good SEO
  • Fast loading speed
  • E-Commerce shop to sell products online
  • Be connected to the right systems and software
  • List your business here
  • Add geo location
  • Post pictures & articles
  • Add trading hours
  • Add contact detail
  • Ask for testimonials
  • Make sure all your info is complete. Become an “ALL STAR” on each relevant platform
  • Keep on brand with every platform

STEP 2: CONTENT CREATION, DISTRIBUTION AND LEAD GENERATION

content creation

Digital Content is any type of media that can be distributed through the internet. Content should be focused to: Educate, Entertain, Persuade, Convert.

TYPES OF CONTENT

  • Video
  • Articles or Blogs
  • Podcasts
  • Images
  • Specials and Promotions
  • Testimonials
  • Infographics

distribute content

The following methods can be used to distribute your content online and DRIVE TRAFFIC TO YOUR WEBSITE

  • Mass Email Marketing
  • Bulk SMS marketing
  • Social Media Marketing
  • Google/Search Advertising
  • Google Display Ads
  • YouTube Ads and Videos
  • WhatsApp & FB Messenger

TELL THE WORLD YOUR BUSINESS IS AWESOME

STRATEGY

Strategy. The purpose of every marketing campaign is to essentially make sales, and thus MAKE MONEY. The following are methods to generate sales leads:

  • Do A/B testing on your campaigns
  • Segment your leads for remarketing
  • Capture your leads in a CRM and follow up!
  • Offer free trials or a money back guarantee
  • Build a sales funnel
  • REMARKET to leads using social media
  • Consider exit POPUPS
  • Add Social Authority or testimonials

lead sources

Lead Sources. Ensure the following leads or communication channels are set up and working effectively:

  • Website Forms
  • Google Ads
  • Facebook Lead Ads
  • Mass Email Contact
  • WhatsApp & FB Messenger
  • Social Media links and sharing
  • All other places where your contact detail is available

STEP 3: LEAD MANAGEMENT AND CONVERSION

convert into sales

Without effectively converting your LEADS into SALES there is no point in implementing the above-mentioned steps. How do I convert my leads better?

  • Immediate follow up/quick response with lead to call automation
  • Monitor lead distribution and staff performance with a Lead CRM
  • Segment your leads (decide which are hot or cold leads)
  • Remarket to cold leads
  • Automate communication with bots
  • Upsell to hot leads
  • Constant communication to current clients

sales staff

If your sales processes becomes dependent on bad salespeople you can affect the following:

  • Culture change
  • Internet sales skills
  • Social media training
  • Personal or online engagement
  • Sales skills training through e-learning or other online communication methods
  • Performance boosting

    STEP 4: Measure everything – If you can’t measure it, you cannot manage it!

    tools to measure

    The following platforms and software can be used to measure your online performance:

    • Google Analytics
    • Google Data Studio
    • Facebook Insights
    • Facebook Ad Manager
    • SMS campaign stats
    • Mass Email open and click rates

    what to measure

    Marketing remains a numbers game and by measuring each aspect of our efforts we can tweak and better that part. These are:

    • EXPOSURE/AWARENESS – How many people see your effort
    • ENGAMENT/HITS – How many people visited your website or landing page
    • CLICKS – How many people clicked on an offer or filled in a form or contacted you
    • CONVERSION – How many sales dit you make
    • REMARKETING – How many people converted only after you consulted or engaged with them

    HOW CAN WE ASSIST

    We provide a full digital marketing and sales solution. This includes the following services

    • Domain Registration.
    • Website Hosting.
    • Email Hosting.
    • Website Design.
    • Mobile Web Design.
    • Website Development.
    • E-Commerce Development.
    • Website Listing on Search Engines.
    • Social Media Platform Creation.
    • Digital Marketing Strategies.
    • Digital content creation.
    • Video Marketing.
      • Animation.
      • Graphic Design.
      • Email Marketing.
      • SMS Marketing.
      • Social Media Management.
      • Social Media Ads.
      • Google Advertising.
      • Search Engine Optimisation.
      • Facebook Messenger Automation.
      • Digital Lead Generation.
      • Lead Conversion Management.
      • Lead Automation.
      • Statistics and Analysis.
      • Online Sales Training.
      • Online Digital Marketing Consultation.
      • Online Communication Systems
      • Legal Compliance: Privacy, PAIA, End Users, Limitation of Liability.
      • Call Connect – Instant lead conversion system.

      JQ Digital offer a free 30-minute consultation where we can explore how to take your business online or how to optimise your digital footprint. Existing established businesses that would like to learn how to do this are welcome to contact us here.

        Become Social Today

        Fill in the form and we will contact you to get you Social

        Your Name (required)

        Your Email (required)

        Your Cell (required)

        Your Company (required)

        Select Package

        You have Successfully Subscribed!

        Open chat
        1
        Hello. How can we assist you