What is content? …and where is it used?
So content marketing is the big buzzword in online marketing or digital marketing strategies. Whole seminars and hundreds of articles like this one talk about it, so there must be something to it. Any digital marketing expert will tell you that if you have a website...
What is ‘Online Reputational Management?’
‘Spur loses millions after social media video shows racist argument!’ ‘Zille becomes toothless and powerless after Colonialism quotes!’ Pretty shocking headlines aren’t they? The most shocking thing about them is actually that they are the result of seemingly innocent...
3 ways ‘Status Capture’ can boost your business!
Yes, you read it right. No, it’s not a typo. It’s ‘Status Capture’ – not the ‘State Capture’ that everyone has been hearing (and worrying) about, but ‘Status Capture’ – a phrase coined by local digital marketing company JQ Digital and a principle that...
A Quintessential Digital Strategy
With over 20 years of digital marketing experience, our challenge was to find a way to ensure effective digital marketing – in other words: find a way to ensure that our clients’ message and brand realises its online potential. We’ve done that, and more!