How to boost your Social Business Footprint with Pinterest
Pinterest is slowly becoming one of the most popular Social Media and Social Business platforms on the Globe. Although it’s normally just so cool to play with it, browse the stunning collection of images and repining everything that catches your eye it’s still a tool that could grow your business online. Here are a few tips on how to achieve this
With 13 million current users Pinterest is the fastest growing New Media Platform.
Here are a few ideas on how to make Pinterest work for your business
- Put in the effort - Like any social network, and maybe even more with this demographic, Pinterest.com requires an investment in time. Users, says the key is to build relationships with those who are known for quality “pins” at the site. He says, once these movers and shakers get to know you and your business, they will be more likely to post about your product. The focus should be on the users who get the most likes and repins. “All of these repins and likes share a common interest, making it easier to take the conversation to Twitter or Facebook to nurture the relationship, Like everything else, be real and show your true self. Authenticity is hugely important.”
- Simplicity - The main appeal of Pinterest is that the site is exceptionally easy to use. Everyone has a “board” where they pin images that are all the same size. It’s best to mimic Pinterest’s uncluttered aesthetic, so creates boards that are clean and elegant looking. Each pinned photo includes one link back to her site (you click once to see the pin page, and again to see the source site). Pinterest seriously boosts page views. Through social media efforts we saw a 75 percent increase in traffic, with Pinterest generating most of that.
- Duplicate your physical presence with your online presence - It’s important to connect the dots between a physical location and your Pinterest page. Often a physical store will feature online ads and Pinterest promotions. Soon the company website will feature Pinterest buttons.
- Make sure your business is a match - This tip might seem obvious, but Pinterest caters to those looking for recipes, room decor, and do-it-yourself crafts. If your company sells power sanders, you might not be a good fit. Quality Woven Labels, which makes tags for custom clothing, has been able to use Pinterest to connect with the perfect demographic: independent fashion designers.
- Use other social nets to feed Pinterest - The new kid on the block may be getting all of the hype, but existing social networks have one advantage: a vast number of users. To get the most number of eyeballs on your company use Tumblr and Facebook to point people to Pinterest.
- Daily pin theme - Create a daily pin to promote its brand. The idea is to come up with a cool slogan that is tied to the organization’s charity work and memorable enough so that the images get re-pinned. The daily themed pins usually lead to repeat visitors.
- Promote more than products - The temptation for any business is to post pins only for products you sell. A company’s one key is to post interesting news titbits, tips, and products from other companies. She says Pinterest users are savvy in spotting a board that is too self-serving and only posts product photos.
- Follow the big boys - One of the best ways to raise awareness about your company is to start following the big names on Pinterest. This is the proven method on Twitter: When you follow popular figures, and they follow you back, other Twitter users get the message and follow the leader.
- Selective curating - Pinterest caters to those who love to “curate” or weed out the good from the bad. Find unique products beyond your own offering and pin them. Also uses key phrases on your board like “PROUDLY SOUTH AFRICAN” and “defining confidence” to help define the brand.